Artificial Intelligence
Targeting your ideal customers is the key to any successful marketing strategy. On the other hand, manually managing the creative and content of each digital campaign you launch is a time consuming and expensive endeavor. Lead generation, lead nurturing and conversion optimization are the bread and butter of any modern digital marketing strategy. Until now, these elements would have been performed by one or more human workers. Artificial Intelligence (AI) changes this game radically. Halfmoon AI Digital uses machine learning algorithms to target your ideal customer with relevant, automated marketing campaigns tailored to your business. This approach is incredibly effective at driving high-quality sales leads and qualified sales opportunities to sales teams. Halfmoon AI Digital helps you get the most out of digital marketing, including inbound (SEO, Social, Content) and paid advertising (paid search, social, email). Halfmoon AI Digital is a marketing automation platform that helps individuals and businesses increase sales by getting in front of their ideal customers on any website or social network. Using Halfmoon AI Digital you can retarget visitors, convert more leads, build your email list and get new website traffic.
Human-Centered Design
Human-Centered Design starts with the audiences you are designing for and seeks to uncover solutions that are aimed solely to suit their needs while they are immersed in the use of applications, searching for the best answers to their queries. Human-centered design relies on the best possible use of new technologies while remaining empathetic with your audiences, maintaining continued focus on generating ideas that make life easier for your customers, save time, facilitate quick and rewarding interactions, build relationships, emphasizing that your company is a team of people seeking to help people achieve their goals not a suite of digital products that require manuals and upgrades.
Market Research
Conducting tailored market research studies and competitive analysis in your field is the critical first step to design a successful marketing strategy. Where are you today? Where are your top competitors? How did you get to where you are? How did they? Gathering the right information, asking the right questions, having a clear understanding of the landscape will start you in the right direction. We will identify and analyze the needs of the markets, the size, how technology solutions best fit in the mix. Whether through qualitative or quantitative techniques we conduct social and opinion research and systematically gather and interpret information about individuals and businesses to support your goals.
Strategy Development
To achieve consistent growth you need a plan that includes detailed data, objectives and a timeline that describe how to reach your goals. We will develop a tailored strategy that encompasses vision, mission, milestones, resources and budget. We’ll set up a process to measure progress against the plan and monitor changes in the market place so your team can respond to shifting market dynamics.
Ideal Customers Profiles
Defining who would benefit the most from your products or services is critical. We strive in helping you find and reach early adopters of your products and services. Individuals or companies who are looking for solutions similar to the ones you have developed and refined to be highly competitive in the market place. Customers that have the right profiles are most likely to try your products and services and continue to use them.
Customers Journeys
What do your ideal customers go through from the moment they experience the need for the solutions you offer until they make a purchase and benefit from your products and services and the support you offer following the initial purchase? Identifying the steps to map your ideal customer’s journey is a critical part of developing a successful go-to-market strategy.
Branding, Messaging & Communications
It is important to carefully create and promote your brand through content, relationship building, messaging and other opportunities at all times. Every message must be crafted to present your brand consistently. It is a complex process that requires a clearly defined strategy. A strong brand that represents the personality of your products and services will resonate with the ideal customers you seek to help out. We will help you do everything possible to make sure every interaction and touch point you have with your customers is aligned with your brand guidelines.
Campaign Roll Out & Management
The best plan must be implemented or you will not reap the benefit of having developed your strategy. Great ideas are available all around us. Implementing these ideas is the key. We offer solutions to help you achieve your goals, including project management, monitoring and adjustment to your strategy to help you cross the finish line.
Analytics
We have develop a methodology to discover, interpret and communicate patterns in data relevant to your business. We will provide you with insights and meaningful data that might not otherwise be detected. We will work with you to identify and organize existing data, look for additional information, manage and organize data, integrate and optimize the use of data for your business to grow and thrive.
Predictive Analytics
Once the data is uncovered and prepared for mining, we offer you the use of the Halfmoon Platform to derive value quickly from the data and supplement your decision making and strategy adjustment with ideas on how to proceed toward growing your customer base.